Company Mission
To consistently supply high-quality Kenyan teas to international markets, building lasting relationships with our customers through exceptional service, diverse product offerings, and operational excellence.
Company Vision
To be a globally recognized leader in the export of Kenyan teas, renowned for our commitment to quality, reliability, and customer satisfaction, while offering a comprehensive range of tea solutions to meet diverse market demands.
Core Values
● Quality: We are dedicated to sourcing and delivering only the finest Kenyan teas.
● Reliability: We ensure consistent and timely delivery through efficient logistics and operations.
● Customer Focus: We prioritize understanding and meeting the unique needs of each customer.
● Integrity: We conduct our business with the highest ethical standards and transparency.
● Efficiency: We optimize our processes to maximize efficiency and minimize costs.
● Diversity: We offer an extensive range of tea products to cater to diverse preferences.
● Ethical Sourcing: We are committed to accredited teas, including Rainforest Alliance and Fairtrade, ensuring ethical and sustainable practices.
Sourcing
QFEL sources its teas from the Mombasa Tea Auction and directly from estates, ensuring a consistent supply of high-quality leaves.
Target Markets
Our primary target markets include:
● Saudi Arabia
● Oman
● Qatar
● Europe
● Other international markets